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How Floor Dealers Can Beat The Boxes

And escape the cheap-price rat-race of doom forever!

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What You Get When You Order Today:

Beat the Boxes book

Video workshop

A Message From Scott Humphrey, CEO of the World Floor Covering Association

“I and the rest of the WFCA leadership have worked with Jim and appeared as guests on webinar events with him multiple times. Over the years I have had the opportunity to get to know Jim better and learn about his mission, which is to help flooring retailers succeed.

“There are major challenges facing our industry, not least of which are big box retailers taking market share from independent dealers. There are also incredible opportunities for retailers who are willing to adapt and learn new methods for attracting and keeping customers. Jim has dedicated his career to helping dealers do just that. And Jim has been there to help them thrive and prosper in the 21st Century. This is also my mission, and the reason I joined the WFCA as its CEO. With Jim I have another colleague who is with me on the front lines, equipping retailers to fight the good fight, succeed and prosper.

“In our industry there are those who are only concerned with themselves and their own success, and those who are truly interested in helping our industry and giving back. I am happy to say that Jim is one of the latter.”
Sincerely,
Scott Humphrey

In Beat The Boxes, Jim reveals...

3 PROVEN, low-cost strategies that can quickly grow your revenue. (Pg. 19)

How in under a year Mark, a dealer from Illinois went from nearly closing his doors to being booked solid for weeks at a time, and recently did over $3 Million in revenue. (Pg. 8)

A past-customer marketing strategy that is so powerful it’s helped bring dealers back from the brink of bankruptcy! How you can plug this into your business within 30 days. (Pg. 81)

How to create a “Zero Resistance” selling environment which stops customer “shopping” in its tracks, and compels them to buy from you NOW (rather than later) even if you’re the most expensive. (Pg. 213)

How Craig, a dealer from Florida increased his revenue by 50% two years in a row, while cutting his work hours in half! (Pg. 285)

How to take control of your business so that it's fun and rewarding, and allows you to work the hours you choose, and eliminate stress.

AND… How to kick the boxes where it hurts: by growing your flooring dealership!

About The Author
Jim Augustus Armstrong is an internationally known coach and trainer for floor dealers, and the President and Founder of Flooring Success Systems. He's the Marketing Mastery Columnist for FCNews, and he produces and co-hosts the FCNews Marketing Mastery Webinars. Jim is a member of the WFCA, and has spoken at major flooring industry events such as TISE (Surfaces) and Coverings.

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What floor dealers are saying
about the strategies in Beat The Boxes…

Exponential Growth

Jim has a great blueprint for people to be much more successful without making a sizeable investment. He teaches dealers how to take what they're already doing and get the kind of exponential growth that no one thinks is possible.

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SCOTT PERRON

President and Founder of 24/7 Floors and Floors 4 Pros.
Floor Covering News columnist: Retailer 2 Retailer

I was working 60 hours a week, including weekends. I didn’t have enough customers and my margins were really low. Thanks to Jim’s training I increased my margins from 25% to 50%. My revenue has more than doubled, and my profits increased by five times. I’m also working less than 40 hours per week, and I have time to spend with my family. Jim’s strategies changed my business and my life.

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JEROME NOWOWIEJSKI

Brownwood Decorating, Brownwood, TX

Most of the advertising I tried in the past tended to attract price shoppers. Jim’s strategies are different than anything I’ve seen in our industry. They attract quality customers who are happy to pay more for good service. I was able to increase my margins from 25% to 60%, and customers are happy to pay it and send me referrals. We’re growing, business is fun, and I’m on track to break a $1 Million and it’s only my second year with a retail store.

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NORBERTO RIVERA

LaValle Flooring, Valley City, ND

My business has literally tripled. We get way more repeat and referral business now, and I’m able to charge more than my competitors. I just closed a $30,000 job and I was $5,000 higher than my closest competitor. I’m closing $8,000 to $12,000 jobs like it was nothing.

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PAUL GARDINER

Superior Floors, Middletown, NY

(Thanks to) Jim’s training, I’ve been able to really narrow my focus and have seen the benefit. With what I consider a half-effort, in the last 4 months my margins have gone from 32% to 40%! A customer recently told one of my sales team that we are $1,000 higher than our competitor, but that the peace of mind we offer is more important than the money. We still got the sale!

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SCOTT BRADLEY

Columbia Carpet, Columbia, MO

Jim, I've only owned my flooring business for less than two years now and I just paid it off. The most valuable thing I've learned was surprising to me, but maybe not to you. You attract a certain kind of fish based on the bait you use. By setting ourselves apart and not making price the bait to attract customers, we've seen a positive change in our clientele and are consistently getting 40%+ margins. Contrast that to the largest dealer in town (doing 3-4 times the amount of business we are) who I've heard through the grapevine is on credit hold with half his suppliers because he's the king of the cheap price rat race. Thanks,

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RUSS BUNDY

Bundy’s Flooring, Logan, UT

My revenue has doubled and tripled. Thanks, Jim!

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STEVE D’ANGELO

Main Place Floor & Window Fashions, Phoenix, AZ

I’m working less than 35 hours per week, revenue is up 50%, and business is fun again!

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EARL SWALM

Our revenue is up 79.3% over last year. Thanks, Jim!

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MIKE PHOENIX

Floor Décor, Orange, CT

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